HONG KONG--(BUSINESS WIRE)--Business Wire has named Natalie Lau, a sales and marketing executive who
has two decades of successful business development experience
with leading financial information and technology companies, as its Hong
Kong regional manager.
Lau will lead Business Wire's newly opened Hong Kong
full-service office, with overall responsibility for sales, newsroom
operations, and client services.
She will report to Michaelmore...
Search engines play a vital role for both consumer (search users) and organizations alike. Consumers rely on search engines to answer questions, quickly and correctly, while companies strive to ensure they appear at the top of search results for relevant queries.
As search users evolve from single keyword searches to conversational search phrases, the responsibility and burden of SEO shifts from individual assets produced by the company, such as a press release, to the engagement the company
Any good publicist knows holidays are a great opportunity to get your company mentioned or have a product included in a gift guide. With most of the traditional media outlets now online and social media playing a much larger role in a media campaign, what is the best way to take advantage of the upcoming holidays? Common questions include: What are the lead times for holiday gift guides? Do newspapers need as much time as magazines for pitching my client's products? What are the rules for