NEW YORK--(BUSINESS WIRE)--Scott Fedonchik, an award-winning executive with broad experience
implementing integrated communications programs across multi-channel
media platforms, has been named Business Wire's vice president of
marketing. He will report to Gregg Castano, Business Wire's president.
Fedonchik joins Business Wire from Wenner Media, where he was in charge
of marketing and branded content for its Rolling Stone, RollingStone.Com
and Men's Journalmore...
A majority of reporters indicate that digital metrics are now the primary internal metrics used to evaluate the success of their stories, according to results fromBusiness Wire’s 2014 Media Survey. As a result of their digital platform and needs, reporters look to press releases to provide them with breaking news (77%), supporting facts (70%) and interesting story angles (66%). They also overwhelmingly want photographs (73%) included with press releases. Continue reading to find out the