Event Archive

February 14, 2012
8:30 am - 9:00 am: Sign-in and breakfast

Author and social media superstar Katie Paine brings her bag of measurement tricks to this Business Wire session with the goal of  enlightening us on the most effective methods of measuring what matters.

Summer's over!  Time to refocus. This webinar will get you back on task to write, send and track press releases that make the most of your news.

You'll hear from our blog editor on writing tips and crafting your story, a client service pro who works daily with our clients on sending and choosing distributions, and from our resident SEO smartie who will provide insights on making sense of your Newstrak reports

We are in a time of transition at best, upheaval at worst in public relations. A great deal of buzz--but no consensus--abounds on who has influence, what should be valued, when a campaign has started and ended, where to focus PR efforts and how PR messaging should be measured, tracked and reported. We all want to know: "did it work?"

To help demystify this process, join us for a webinar that will seek to provide an approach to help determine how you can best utilize the

REGISTER NOW: https://www1.gotomeeting.com/register/644779168

Every organization needs an online newsroom. It's the central communications headquarters for all of your company's news, information, and conversations with media, bloggers, consumers and influencers.

Whether you're creating an online newsrom one from scratch

Headlines have always been important for press releases.  Now, as even the most complex stories require summaries in 22 words (Google's preference) or 140 characters (for Twitter), they matter even more.  Craft a dandy headline and your story sails; write a dud and it sinks, going nowhere.

To tweet or not to tweet your press release is no longer a question for most people. Indeed you should. But with more than 90 million tweets populating the feed on an average day (that's 1,041 per second!), what can you expect to happen when you do?

That and other frequently asked questions will be addressed in this session. Join us for a discussion of the ups and downs of using Twitter to augment your press release efforts. We'll share tips, "twicks" and other useful info.

Still confused about XBRL? Not quite sure what the "X" factor is all about or when to extend? Join us for this session which should clear the air on these points as well as provide a briefing on the SEC requirements of XBRL--Extensible Business Reporting Language, which the SEC has mandated.  We'll share the lessons learned from the first filers and offer tips on what you should be doing now.

The SEC's XBRL mandate, the mechanics of tagging, and the basics of XBRL

Ever angst about whether or not to ignore a business contact on Facebook? To tweet during a meeting? What to say to the colleague or client who won't put their phone away and focus on your conversation? Join us for a discussion of how etiquette applies in the 21st century, and how it can help you stay connected while making a good impression.

• PC: Windows 2000, Windows XP Home, Windows XP Pro, Windows 2003 Server, Windows Vista