AUSTIN: Understanding the Changing Media Climate for Better News Coverage
In today's changing news industry, media companies are developing content and creating engagement around social media as a news-consumption platform. Reporters are looking to mobile apps and social sites for souces for new story ideas. They are also blogging and tweeting, in addition to their daily or weekly print assignments. Learn how you can use the same social media to increase your company's exposure.
Join Business Wire as we ask local media:
- How does current news technology change the content you're looking for?
- What should communications professionals focus on when pitching? What can they do better?
- Are there mobile-only opportunities separate from your daily or weekly web pieces?
- What do you need to help fill your news pipeline in mobile or social platforms?
11:30 AM - 12:00 PM: Networking and Registration
12:00 PM - 1:00 PM: Media panel discussion and lunch