Emily Scherberth,Founder & CEO, Symphony PR & Marketing, Inc., will moderate the panel which includes:
Business Wire Los Angeles invites you to join us for a panel discussion on Content Marketing/PR for Start-Ups. Communicators from Allison+Partners, Digital LA, Brew Media Relations, and TechZulu will discuss how traditional PR is evolving.
The session will examine brand awareness, how to create effective optimized content to engage your target audience, and develop relationships with the media.
The convergence of traditional PR with content marketing has created new opportunities for start-ups to tell their stories in newer, more compelling ways. We will discuss how to use your content and leverage it across both new and traditional communications channels to enhance your customers’ experience, assist the media in spreading your message, and grow your brand.