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WEBINAR: Measuring What Matters: New Rules for Measuring Press Release Results

Katie Paine of KDPaine & Partners Talks Measurement


Wednesday, October 5, 2011 1:00 pm EDT (12:00 pm CDT, 11:00 am MDT, 10:00 am PDT)
Wednesday, October 5, 2011 2:00 pm EDT (1:00 pm CDT, 12:00 pm MDT, 11:00 am PDT)
Duration: 1 Hour

Registration Details:



  • Katie D. Paine, Founder, KDPaine & Partners and author most recently of  Measure What Matters, Online Tools for Understanding Customers, Social Media, Engagement, and Key Relationships
  • Sandy Malloy, Senior Information Specialist, Business Wire
  • Moderator: Monika Maeckle, Vice President New Media


Author and social media superstar Katie Paine brings her bag of measurement tricks to this Business Wire session with the goal of  enlightening us on the most effective methods of measuring what matters.

Many public relations and communications professionals rely on metrics that are either outdated or were never aligned with business objectives.   With a mountain of data ranging from impressions and click-throughs to tweets and Likes, how do we determine what's  important?

Named one of the 25 women who rock social media, Paine will  address these questions and more.   Business Wire's own info diva Sandy Malloy will also be on hand to provide insights on the measurement of press releases.  Don't miss this special session.

TIME:   10 AM Pacific/ noon Central / 1PM Eastern

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