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MIAMI: Measurement, Engagement and Influence with Katie Paine- Moving from Theoretical to Tactical

Category:

From:
Tuesday, March 6, 2012 8:30 am EST (7:30 am CST, 6:30 am MST, 5:30 am PST)
To:
Tuesday, March 6, 2012 10:30 am EST (9:30 am CST, 8:30 am MST, 7:30 am PST)
Duration: 2 Hours

Registration Details:

RSVP to Julia.Sotelo@businesswire.com by Friday, March 2.

Location:

Nova Southeastern University
3301 College Avenue Carl DeSantis Building, 3rd floor Sales Institute
Ft. Lauderdale, FL, 33314
United States
See map: Google Maps

Speaker(s):

Katie Paine, Author, social media superstar, and founder of KDPaine & Partners, LLC

Description:

Join Business Wire for breakfast and a session with measurement maven, Katie Paine.  Paine's most recent book, Measure What Matters: Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships, was released last March and will provide a foundation for her presentation.  ““Measurement isn’t just a buzzword on everyone’s to do list anymore,” says Paine. “With tight budgets and a growing proliferation of tools and techniques to get your messages out there, PR pros are increasingly faced with tough decisions on where to put their resources. Only by figuring out what really matters and then developing specific metrics to measure the programs, can the right choices be made.”