MIAMI: Measurement, Engagement and Influence with Katie Paine- Moving from Theoretical to Tactical

Join Business Wire for breakfast and a session with measurement maven, Katie Paine.  Paine's most recent book, Measure What Matters: Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships, was released last March and will provide a foundation for her presentation.  ““Measurement isn’t just a buzzword on everyone’s to do list anymore,” says Paine. “With tight budgets and a growing proliferation of tools and techniques to get your messages out there, PR pros are increasingly faced with tough decisions on where to put their resources. Only by figuring out what really matters and then developing specific metrics to measure the programs, can the right choices be made.”