DALLAS: Measuring What Matters: New Rules for 21st Century Communications Measurement
What metrics really matter? How can metrics drive strategy? Join IABC, PRSA, NIRI, Business Wire & Critical Mention for the annual joint communications lunch, as Katie Delahaye Paine, CEO of KDPaine & Partners, provides measurement insight on:
. Where we've been and where we are headed
. The Barcelona Principles of Measurement and what they mean for the profession and how they will impact your day to day activities
. How you can use PRSA's Business Case for Public Relations
. What "best in class" measurement programs look like in 2012
. What are the best tools available today
. Whither measurement? Where we are headed and how you'll measure results in five years.
Directions to Tower Club parking garage:
Parking will be validated but you must park in the Tower Club garage, located at 1515 Elm Street. Click here for specific directions to the parking garage.
Standard Luncheon Fees
Full-time Student $25.00
Table of 10: $500
Event hashtag: #JTCOMM