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DALLAS: Measuring What Matters: New Rules for 21st Century Communications Measurement

Joint Communicator's Luncheon presented by Business Wire Dallas, IABC, PRSA, NIRI & Critical Mention
Thursday, May 31, 2012 12:15 pm EDT (11:15 am CDT, 10:15 am MDT, 9:15 am PDT)
Thursday, May 31, 2012 2:30 pm EDT (1:30 pm CDT, 12:30 pm MDT, 11:30 am PDT)
Duration: 2 Hours, 15 Minutes

Registration Details:

Please RSVP by May 28 at 10:00 pm on this page: or click on the link above


Thanksgiving Tower (Tower Club)
1601 Elm Street
Dallas, TX, 75201
United States
See map: Google Maps


Katie Paine, CEO of KDPaine & Partners (@KDPaine)


What metrics really matter? How can metrics drive strategy? Join IABC, PRSA, NIRI, Business Wire & Critical Mention for the annual joint communications lunch, as Katie Delahaye Paine, CEO of KDPaine & Partners, provides measurement insight on:

. Where we've been and where we are headed
. The Barcelona Principles of Measurement and what they mean for the profession and how they will impact your day to day activities
. How you can use PRSA's Business Case for Public Relations
. What "best in class" measurement programs look like in 2012
. What are the best tools available today
. Whither measurement? Where we are headed and how you'll measure results in five years.

Directions to Tower Club parking garage:
Parking will be validated but you must park in the Tower Club garage, located at 1515 Elm Street.  Click here  for specific directions to the parking garage.

Standard Luncheon Fees
Full-time Student $25.00
Guest $50.00
Member $40.00
Table of 10: $500

Event hashtag: #JTCOMM