Building Brand Believers: How to Reach the Black Market
MODERATOR: Raschanda Hall, Director of Global Media Relations, Business Wire
- Amber Bullock, Executive Vice President, Community & Youth Engagement, American Legacy Foundation (Twitter: @legacyforhealth)
- Danyele L.C. Davis, Vice President, Flowers Communication Group (Twitter: @danydavis,@flowerscomm)
- Alicia R. Alston, Vice President, Global Communications, Prudential Financial Inc.(Twitter: @AlstonPruPR)
- Courtney Cunningham, Esq., CEO - SWAY Public Relations,
Founder/Managing Partner - Commonground/MGS
Business Wire and Black PR Wire invite you to join us for a discussion on building brand-believers in the black community. You will hear from agencies, big brands and non-profits that will share case studies and insights on how they have connected with black consumers for their industries and organizations. Don’t miss your chance to ask questions to these target audience leaders and get the feedback you need to increase your return on engagement with this important consumer group.