Maximizing Your Measurement: Clocking the ROMI of Your Press Release
- Maria Van Wambeke, Director, Product Development & Integration, Business Wire
- Laura Sturaitis, Executive Vice President, Media Services & Product Strategy, Business Wire
We are in a time of transition at best, upheaval at worst in public relations. A great deal of buzz--but no consensus--abounds on who has influence, what should be valued, when a campaign has started and ended, where to focus PR efforts and how PR messaging should be measured, tracked and reported. We all want to know: "did it work?"
To help demystify this process, join us for a webinar that will seek to provide an approach to help determine how you can best utilize the press release. Topics will include:
- The writing of the press release itself
- Distribution and measurement of the results
- How to integrate components of the PR function to maximize the return on marketing investment (ROMI)