At the recent SNCR (Society for New Communications Research) Excellence in Media Awards, GetCityDealz, SEO-PR and Business Wire were presented with the Visual Media Category/Corporate Division award for a press release campaign demonstrating the measurable benefits of including multimedia in press releases.
At the recent US Search Awards at PubCon Las Vegas 2013, Business Wire, SEO-PR and Get City Dealz were presented with the first US Best Use of PR in a Search Campaign award for a press release test showing conclusively how effective a properly-targeted multimedia press release campaign can be. The campaign showed measurable results in new site traffic and engagement through a series of timed releases and trackable URLs.
A video interview with Warren Buffett on the power of innovation has officially launched the start of the PYMNTS.com's The Innovation Project™ 2013, a two-day program to challenge the way the payments and its broader commerce ecosystem thinks, talks, delivers and ignites innovation. Buffett sat down with Business Wire CEO Cathy Baron Tamraz and offered his view on the current landscape of the payments industry and his optimism for the economic future in his keynote introduction to the program
Business Wire CEO Cathy Baron Tamraz is interviewed by Bulldog Reporter as part of their "Most Powerful Women in PR" series. She discusses Business Wire's history of innovation, its role in the ever-changing worlds of PR and IR, women in business leadership, and much, much more.
A Q&A with Tonia Elrod, associate director of global communications, digital, and e-commerce at Procter & Gamble, on the company's use of NewsHQ for their online newsrooms and how it's streamlined their online news organization and media relations processes:
Mark Ragan recently sat down for a chat with Tom Becktold, senior vice president, marketing for Business Wire, at the NASDAQ studios in New York. The two discussed tips on improving the number of online views for press releases, from headline length to the addition of multimedia. Watch the video interview at http://www.ragan.com/Main/Video/1591.aspx .
NYSE Magazine tells the famous story of how Business Wire CEO Cathy Baron Tamraz initiated the process that would eventually lead to Warren Buffett's Berkshire Hathaway purchasing Business Wire with a letter.
Media Relations Supervisor Pilar Portela, based in our Florida office, was recently named an at-large board member of the South Florida chapter of the National Association of Hispanic Journalists. Congratulations, Pilar!