Since the first use of colour in printed advertising in 1936, the marketing industry has become increasingly aware of the effect that colours can have on consumers. In fact, the usage of graphics is so prevalent, many organisations such as the well-known Logo Company are creating vital reference charts highlighting the impact of colour on their overall goals. Continue reading
For many years, communication programs did not utilize input from every department in the company before launching. Thankfully, this has changed.
Today’s most successful communication programs run across many different divisions to maximize even the smallest program’s potential success. In addition to increasing the potential for success, cross-department programs provide deeper insights necessary for future programs. Below, we breakdown how marketing and PR support the impact of
In keeping with the commitment to actively educate and inform today’s PR, IR and communications industries, Business Wire has released a new guidance report titled “A Guide for Press Release Optimization.” The paper is a free download and is available now.
Twenty years ago, a PR professional looking to increase awareness of their company among key constituents might write up a press release, pitch journalists, share the subsequent articles with company management, clients and colleagues and consider his or her day a success. Unfortunately, those days are over.
What is in your arsenal to help the search engines find your content?
Do you have a special military-style unit capable of striking the Internet with speed and precision, giving you highly valued search results above the competition? Before you drop the bomb on SEO, check out these five tips that will change you from an unknown victim to an organized search engine commando capable of saving the day. Continue reading
Search engines play a vital role for both consumer (search users) and organizations alike. Consumers rely on search engines to answer questions, quickly and correctly, while companies strive to ensure they appear at the top of search results for relevant queries.
As search users evolve from single keyword searches to conversational search phrases, the responsibility and burden of SEO shifts from individual assets produced by the company, such as a press release, to the engagement the company
Any good publicist knows holidays are a great opportunity to get your company mentioned or have a product included in a gift guide. With most of the traditional media outlets now online and social media playing a much larger role in a media campaign, what is the best way to take advantage of the upcoming holidays? Common questions include: What are the lead times for holiday gift guides? Do newspapers need as much time as magazines for pitching my client's products? What are the rules for
The sight is so common now; it doesn’t even register with us anymore.
You see someone with a few minutes to kill, whether it be waiting for a bus or an appointment, and inevitably the smartphone comes out and the individual is immediately engaged with the apps and web that are so easily accessible.