A majority of reporters indicate that digital metrics are now the primary internal metrics used to evaluate the success of their stories, according to results fromBusiness Wire’s 2014 Media Survey. As a result of their digital platform and needs, reporters look to press releases to provide them with breaking news (77%), supporting facts (70%) and interesting story angles (66%). They also overwhelmingly want photographs (73%) included with press releases. Continue reading to find out the
In the August 2014 issue of PRSA Tactics, Business Wire’s VP of Web Communications Ibrey Woodall reflects on how the online newsroom has matured from a basic press release archive to a central communications headquarters complete with brand articles. Although a very few journalists (only 7 percent) still believe that company-written articles do not belong in the news center, results from the 2014 Business Wire Media Survey illustrate that more than 60 percent of reporters are
Lori Russo, Managing Director, Mid-Atlantic at Stanton Communications and Serena Ehrlich, Director of Social Media at Business Wire discuss LinkedIn, Google+, Reddit and Tumblr at PR News' Social Media Summit in New York City on June 3, 2014.
During a most recent Digital Growth Broadcast, Media Leaders caught up with four Public Relations experts, including Business Wire's Serena Ehrlich, and asked them to share their tips when getting press. Read more
Almost every day, clients ask our teams how to determine the return of investment when it comes to news distribution services. Thanks to better monitoring and tracking services, tracking the true ROI of a press release has never been easier.
Not every press release may be accountable for immediate conversion or sales, but there is no denying its impact in the promotion of the news and content relevant to each organization’s core audiences.