Business Wire Adds Critical Mention Real-Time Broadcast Monitoring To Product Portfolio
ORLANDO, Fla.--(BUSINESS WIRE)--Business Wire today announced it would begin providing clients with access to Critical Mention’s real-time television and radio monitoring platform, a web-based service that captures broadcasts from all 210 U.S. markets and stations in Canada, the U.K. and Middle East.
The agreement was inked during the annual Public Relations Society of America International Conference, taking place in Orlando through Tuesday. As an introductory promotion, Business Wire clients who subscribe with Critical Mention for 2012 will receive the remainder of 2011 at no charge.
“Business Wire has done extensive research on the broadcast marketing marketplace and determined that Critical Mention represents the most expansive coverage and strongest technology, along with a strong commitment to customer service,” said Laura Sturaitis, executive vice president of media services and product strategy for Business Wire.
Listening is a crucial function for any PR program. While the vast majority of communications pros employ print, online and social media monitoring solutions, far fewer have established a process to be alerted when their brands, products, executives and key issues are mentioned on TV and radio. Since a 2011 Pew Research Center for People & the Press study in January more Americans get their news first from TV than any other medium, any organization that lacks a real-time broadcast monitoring solution is dangerously exposed, said Dave Armon, president of Critical Mention.
"Communications professionals use Business Wire to light up the media. Thanks to the partnership with Critical Mention announced today, the issuers of those releases will be able to know in real-time when they get mentioned on TV or radio," said Armon.
About Business Wire
Business Wire, a Berkshire Hathaway company, celebrates its 50th anniversary in 2011 as the global leader in press release distribution and regulatory disclosure. Public relations and investor relations professionals rely on Business Wire for both broad-based and targeted market reach. A recognized disclosure service in the United States, Canada and a dozen European countries, Business Wire handles XBRL tagging, document formatting and regulatory filing into EDGAR, SEDAR and other systems. Business Wire provides online newsroom hosting and integration services as well as search engine optimization, mobile distribution and detailed measurement on every press release. Its patented NX delivery platform provides simultaneous full-text posting of Business Wire content to news systems and websites in virtually any country or language. With 31 bureaus worldwide, Business Wire offers local service and global reach.
About Critical Mention
If it’s on TV, we’ve got it. Critical Mention is the clear leader in broadcast intelligence, with more than 1,000 clients and 4,000 desktops. The Critical Mention platform provides 24/7 blanket coverage of television and radio, capturing, digitizing and indexing in real-time 35 hours of live broadcast programming from more than 1,400 channels in all 210 U.S. DMAs and four continents every 60 seconds. Founded in 2002 in New York City, Critical Mention is a unit of privately held Critical Media, the leading broadcast intelligence and services company. For more information, visit http://www.criticalmention.com.
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