Business Wire and iStockphoto Partner to Encourage Newsmakers to Make Smart News Releases Even Smarter Through the Use of Imagery

Category:

Thursday, November 17, 2011 2:12 pm EST

Dateline:

NEW YORK
"On average, a release that includes even a single compelling image is five times more likely to be clicked online to be viewed than one that only includes text"

NEW YORK--(BUSINESS WIRE)--Business Wire, the global leader in press release distribution, today announced a promotion with iStockphoto that will encourage newsmakers to maximize the impact of their announcements through imagery. The promotion provides Business Wire customers with a 20% discount on their first purchase of 50 or more iStock credits, which can be redeemed for images that will ensure news releases receive the attention they deserve.

Over the past decade, the news release has evolved from a text document used by organizations to convey news to members of the media into a powerful communications tool geared toward a variety of audiences including media, investors, bloggers and customers.

Today organizations can take advantage of Business Wire’s Smart News Release format to include product photos, executive headshots, video, audio and other types of content to make it easier than ever for an organization to tell their story and generate interest from a variety of audiences around the world. The Smart News Release format also now provides search engine optimization benefits, and makes news more sharable across a wider variety of channels, broadening its reach and appeal.

“On average, a release that includes even a single compelling image is five times more likely to be clicked online to be viewed than one that only includes text,” said Laura Sturaitis, Executive Vice President of Media Services and Product Strategy for Business Wire. “As a stock industry leader with a massive collection of imagery and multimedia content, iStockphoto provides one of the simplest and most cost-effective ways to illustrate a concept, punch up a story and make sure it gets seen.”

About iStockphoto

iStockphoto offers easy, affordable inspiration with millions of vetted, royalty-free photos, illustrations, video, audio and Flash® files. Using the most advanced search in the business, customers download a file every second from a collection of more than ten million files for business, marketing and personal projects. iStockphoto started in 2000, pioneering the micropayment photography business model, and has become one of the most successful and profitable user-generated content sites in the world. iStockphoto pays out more than $1.9 million weekly in artist royalties. iStockphoto is headquartered in Calgary, Alberta, Canada.

About Business Wire

Business Wire, a Berkshire Hathaway company, celebrates its 50th anniversary in 2011 as the global leader in press release distribution and regulatory disclosure. Public relations and investor relations professionals rely on Business Wire for both broad-based and targeted market reach. A recognized disclosure service in the United States, Canada and a dozen European countries, Business Wire handles XBRL tagging, document formatting and regulatory filing into EDGAR, SEDAR and other systems. Business Wire provides online newsroom hosting and integration services as well as search engine optimization, mobile distribution and detailed measurement on every press release. Its patented NX delivery platform provides simultaneous full-text posting of Business Wire content to news systems and websites in virtually any country or language. With 31 bureaus worldwide, Business Wire offers local service and global reach.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50076318&lang=en

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Contact:

Business Wire
Laura Sturaitis,
Laura.Sturaitis@BusinessWire.com
800-770-9473 ext 229
Or
iStockphoto
Dean Rodgers, 253-432-4660
Dean.rodgers@istockphoto.com

Multimedia Files:

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iStockphoto offers easy, affordable inspiration with millions of vetted, royalty-free photos, illustrations, video, audio and Flash files (Photo: Business Wire)
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