Business Wire and ITDatabase Launch TechCalendar to Simplify Event Discovery and Award Management for Technology Companies
“There are tens of thousands of tech industry events, awards and speaking opportunities, and trying to track it all manually is a fool’s errand,” said Travis Van, Founder of ITDatabase. “TechCalendar combines the most comprehensive indexing of these opportunities with a CRM-style workflow allowing users to find and take advantage of highly relevant opportunities quickly and easily.”
TechCalendar features a number of options for tech companies to track events important to their brand: one-click “following” of relevant opportunities, the ability to search, find and track specific consumer and enterprise topics of interest, easy options to follow specific event organizers, and a variety of sharing and exporting tools for easy data integration.
“Trade shows and events play a significant part of every integrated communications and sales strategy,” said Leon Harbar, Vice President of Global Trade Shows and Events, Business Wire. “Our goal with TechCalendar was to develop a product so that any communicator tasked with finding and engaging with relevant events within their target market could do so from one platform easily and effectively.”
About Business Wire
Business Wire, a Berkshire Hathaway company, is the global leader in press release distribution and regulatory disclosure. Investor relations, public relations, public policy and marketing professionals rely on Business Wire to accurately distribute market-moving news and multimedia, host online newsrooms and IR websites, build content marketing platforms, generate social engagements and provide audience analysis that improves interaction with specified target markets. Founded in 1961, Business Wire is a trusted source for news organizations, journalists, investment professionals and regulatory authorities, delivering news directly into editorial systems and leading online news sources via its multi-patented simultaneous NX Network. Business Wire has 32 offices worldwide to securely meet the varying needs of communications professionals and news consumers.
ITDatabase is the leading provider of high quality software solutions for promoting technology companies. Tech PR firms, in-house marketing teams and venture capital firms leverage ITDatabase products to better organize media outreach, competitive research, speaking, awards and events planning. ITDatabase’s explicit focus on the tech industry - both the enterprise technology and consumer technology domains - allows the company to deliver much higher quality data and user experiences than “horizontal” marketing and PR tools. Founded in 2007, ITDatabase is privately funded and based in San Francisco. The company launched its second product (TechCalendar) in Q4 2014.