Business Wire and NextWorks Partner on New Video Production and Visual Content Services
SAN FRANCISCO--(BUSINESS WIRE)--Business Wire on Wednesday announced a new partnership with visual content producer NextWorks to develop next-generation interactive visual marketing platforms, video production and distribution services for professional communicators.
The first phase of the partnership, available to Business Wire members now, provides expert video production and editing services for corporations and organizations.
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“As the influence of video online continues to grow, Business Wire looked to develop services that complemented our focus on superior product delivery with measurable results,” said Gregg Castano, president of Business Wire. “Our partnership with NextWorks extends the Business Wire brand into interactive video and visuals using new technologies from both companies to create impactful content for our members.”
Business Wire now offers video crews for virtually any video project, in any location and at any time, with editing teams that work in close collaboration with clients. Video and visual content developed through Business Wire is easily shared and published on broadcast, web and mobile platforms with measurement tools built in, reinforcing the company’s “global-mobile-social-measurable” initiative.
NextWorks, founded by industry veteran Tim Bahr in 2012, combines highly efficient video production techniques with new interactive delivery platforms that increase engagement and interaction with multiple audiences. Bahr previously founded the video production companies MultiVu and Orbis Broadcast Group.
“The worldwide demand for video is growing at a phenomenal rate. Consumers want to learn about products and services visually,” said Bahr. “Our new partnership with Business Wire helps clients meet that demand with highly informative, sharable and interactive video technology, targeted distribution, audience analytics and lead conversion ROI data.”
About Business Wire
Business Wire, a Berkshire Hathaway company, is the global leader in press release distribution and regulatory disclosure. Investor relations, public relations, public policy and marketing professionals rely on Business Wire to accurately distribute market-moving news and multimedia, host online newsrooms and IR websites, build content marketing platforms and provide audience analysis that improves engagement with specified target markets. Founded in 1961, Business Wire is a trusted source for news organizations, journalists, investment professionals and regulatory authorities, delivering news directly into editorial systems and leading online news sources, while boosting SEO and social media engagement via its multi-patented simultaneous NX Network. Business Wire has more than 30 bureaus worldwide to securely meet the varying needs of communications professionals and news consumers.
NextWorks is a next-generation visual engagement company that creatively produces, packages and delivers multiple forms of content on unique interactive platforms. The company’s Content Capsule™ syndication platforms are designed to provide viewers all information necessary to understand client stories and take desired actions, without leaving client content. All interactions with every piece of content are monitored and measured. Data collected is used to update and enhance content while in distribution, guide production of future content and provide the client with the ability to build their own media network over time. www.nextworks.com