Business Wire and SmartBrief Announce Partnership Expansion

Category:

Tuesday, November 8, 2011 8:08 am EST

Dateline:

NEW YORK
"Our readers gain access to relevant and timely news releases, and Business Wire’s clients gain access to our highly targeted, industry specific audiences. It’s a clear win-win."

NEW YORK--(BUSINESS WIRE)--Business Wire, the leading source for full-text breaking news and press releases, and SmartBrief, the principal online publisher of targeted business news and information, have expanded their long-standing partnership to offer communications professionals with more ways to reach key industry influencers.

The new agreement expands from 12 to 80 the number of targeted industry trade email publications to which Business Wire clients will have access when issuing their press releases. Industry-specific SmartBrief e-newsletters are available as add-on options through Business Wire Connect, Business Wire's proprietary, secure, client interface.

“Business Wire circuits provide the broad distribution our clients demand and expect while SmartBrief offers specific industry targeting,” said Laura Sturaitis, Business Wire’s Executive Vice President of Media Services & Product Strategy. “Together, the services offer a service combination that delivers on all counts.”

“This is a natural next step for our partnership with Business Wire,” stated Henry Tam, Chief Product Officer of SmartBrief. “Our readers gain access to relevant and timely news releases, and Business Wire’s clients gain access to our highly targeted, industry specific audiences. It’s a clear win-win.”

The expanded partnership covers a wide range of industry and association email newsletters –from the American Academy of Nurse Practitioners and the Culinary Institute of America to the New York Society of Security Analysts, and nearly every industry in-between.

In conjunction with their Business Wire geographic circuit, Business Wire clients can include SmartBrief distribution to the industry audience of their choice simply by clicking on their e-newsletter choice in the Special Instructions area of Business Wire Connect. Click-throughs and metrics are incorporated into Business Wire’s comprehensive Newstrak reports, allowing clients to monitor the reach of the extra visibility.

The list of SmartBrief e-newsletters is available for an additional fee, or local Business Wire offices can provide more information.

About SmartBrief

SmartBrief’s mission is to give its readers a competitive edge by providing relevant, timely, and reliable information as efficiently as possible. With an audience of more than 4.5 million senior executives, thought leaders, and informed industry professionals, SmartBrief is an essential resource for “must-read” industry news. Visit www.smartbrief.com for more details.

About Business Wire

Business Wire, a Berkshire Hathaway company, celebrates its 50th anniversary in 2011 as the global leader in press release distribution and regulatory disclosure. Public relations and investor relations professionals rely on Business Wire for both broad-based and targeted market reach. A recognized disclosure service in the United States, Canada and a dozen European countries, Business Wire handles XBRL tagging, document formatting and regulatory filing into EDGAR, SEDAR and other systems. Business Wire provides online newsroom hosting and integration services as well as search engine optimization, mobile distribution and detailed measurement on every press release. Its patented NX delivery platform provides simultaneous full-text posting of Business Wire content to news systems and websites in virtually any country or language. With 32 bureaus worldwide, Business Wire offers local service and global reach.

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Contact:

Business Wire
Laura Sturaitis, +1 954-474-8833 Ext. 229
Executive Vice President Media Services & Product Strategy
Laura.Sturaitis@BusinessWire.com
or
Tom Becktold, +1 310-820-9473
Senior Vice President, Marketing
Thomas.Becktold@BusinessWire.com
or
SmartBrief
Ben Chisholm, 202-407-7815
bchisholm@smartbrief.com

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