Multimedia, Social Media, Display and Measurement Enhancements Improve User Friendliness and Increase SEO for Business Wire Clients
NEW YORK--(BUSINESS WIRE)--Business Wire announced upgrades to its news display pages on BusinessWire.com today, including new multimedia tools to enhance the functionality of video on mobile devices, measurable social media sharing links and presentation of additional company news and information embedded in press releases.
Many of the improvements were developed in direct response to client and media feedback.
“The success of any press release is in the details,” said Laura Sturaitis, Executive Vice President of Media Relations and Product Strategy for Business Wire. “These improvements to our news display will pay off in better visibility and click-through rates for client press releases.” Sturaitis added that the enhancements have made the company’s complimentary Newstrak measurement reports even more comprehensive.
The news display upgrade also reinforces Business Wire’s commitment to making every press release Global-Mobile-Social-Measurable, presenting clients’ news in the most web-friendly, SEO-enhanced, shareable display possible. The expanded visibility is then reflected in clients' NewsTrak reports.
Press release and news display enhancements include:
For more detail on the news display features, visit our Sample Press Release page.
About Business Wire
Business Wire, a Berkshire Hathaway company, celebrates its 50th anniversary in 2011 as the global leader in press release distribution and regulatory disclosure. Public relations and investor relations professionals rely on Business Wire for both broad-based and targeted market reach. A recognized disclosure service in the United States, Canada and a dozen European countries, Business Wire handles XBRL tagging, document formatting and regulatory filing into EDGAR, SEDAR and other systems. Business Wire provides online newsroom hosting and integration services as well as search engine optimization, mobile distribution and detailed measurement on every press release. Its patented NX delivery platform provides simultaneous full-text posting of Business Wire content to news systems and websites in virtually any country or language. With 31 bureaus worldwide, Business Wire offers local service and global reach.
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