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Business Wire Announces Unique Features That “Super-Charge” Press Releases

Global-Mobile-Social-Measurable features to be included with all English-language press releases

Tuesday, December 22, 2009 2:59 pm EST

Dateline:

NEW YORK
"Our patented NX network gives us the ability to move quickly and decisively in opening up new avenues to engage audiences. We now offer our own mobile-rendered site, mobile app in addition to having our members’ news featured on leading global news apps in multiple languages"

NEW YORK--(BUSINESS WIRE)--NEW YORK--(BUSINESS WIRE)--Business Wire on Tuesday announced major enhancements to its global distribution platform, now giving members’ press releases additional direct access channels to consumers on a global scale via a wide range of leading global mobile services, dual-platform inclusion on its search engine optimized (SEO) platforms, Business Wire and EON: Enhanced Online News, and increased measurement reporting to aid in message evaluation and return-on-investment (ROI) analysis. The new Global-Mobile-Social-Measurable features will be included with all English-language press releases beginning January 4, 2010.

Available on Worldwide Mobile Apps

With estimates of global wireless penetration in excess of 4.1 billion users, Business Wire provides members with unique access to worldwide mobile users via a wide range of partnerships and platforms. This includes press release posting in multiple languages to markets worldwide via the mobile apps of leading global news organizations, covering North America, Europe, Asia, Latin America, the Middle East and Africa.

“Tapping our global resources and relationships, Business Wire has been hard at work building platforms to super-charge our members’ press releases, providing unique delivery and measurement systems to serve both communicators and consumers in an increasing mobile, on-the-go environment,” said Cathy Baron Tamraz, chief executive officer of Business Wire.

“Our patented NX network gives us the ability to move quickly and decisively in opening up new avenues to engage audiences. We now offer our own mobile-rendered site, mobile app in addition to having our members’ news featured on leading global news apps in multiple languages,” she added.

Business Wire content is available on every major platform, including Blackberry, Droid, iPhone, Palm and Windows Mobile. Leading mobile services that feature Business Wire news content include: AP Mobile, with 1.5 million registered users as of December 2009; Viigo; Yahoo Finance! Mobile; Canwest Mobile, Bloomberg terminal subscribers; ThomsonReuters terminal subscribers; Morningstar; Au, a popular Japanese mobile app serviced by Jiji Press; and others. An expansive global mobile partnership with another major worldwide news organization is set to be announced in the first quarter of 2010.

Dual SEO-Enhanced Platforms

Business Wire’s unique dual-platform SEO services, Business Wire and EON: Enhanced Online News, are now included with every English-language press release. “Just as Business Wire helps find your audience, we make it easy for your audience to find you. The Business Wire and EON platforms help improve the performance of news in the competitive world of search, while providing features and tools to engage audiences and help them share and spread news across social media networks,” said Gregg Castano, president of Business Wire.

The Business Wire and EON platforms maximize the impact and audience reach for your news, helping ensure member press releases are a key part of online conversations. Rotating quotable call-outs from press releases help boost search rankings while social-media friendly tools make it easy to share, link to, blog, tweet and engage with your audiences.

Measurement Tools Help Refine Messaging and Enhance ROI

Along with the Mobile and Social/SEO enhancements, Business Wire has enhanced its pioneering NewsTrak measurement reports to provide more insight into audience behavior. Reports include information on the search terms used to find member news, link activity, social media submission data, distribution reach, website posting links and more for both the Business Wire and EON versions of press releases. These Business Wire NewsTrak reports provide a guide for members to benchmark performance and refine messaging.

About Business Wire

Business Wire, a Berkshire Hathaway company, is utilized by tens of thousands of member companies and organizations worldwide to functionally enhance and communicate investor relations and public relations content to target audiences. As a recognized disclosure service in the United States, Canada and a dozen European countries, Business Wire facilitates the simultaneous flow of market-moving press releases from corporations to financial markets and their audiences, including regulatory authorities, media, investors, financial information systems and consumer news services. Business Wire also handles XBRL tagging, document formatting and regulatory filing into EDGAR, SEDAR, FSA and other systems.

Communications professionals turn to Business Wire to optimize and issue press releases, photos and multimedia to news organizations, journalists, trade publications, search engines, and individuals, with full-text posting to web sites, online services and databases. A range of distribution options enables members to target by geography, industry, news theme and audience demographics.

Founded in 1961, Business Wire has dual headquarters in San Francisco and New York, with 30 bureaus in cities including Los Angeles, Chicago, Boston, Miami, Paris, Frankfurt, London, Brussels, Tokyo, Toronto and Sydney and reciprocal offices throughout the world. Business Wire's patented NX data platform supports XML, XHTML and XBRL code that enhances news release interactivity, social media sharing and search engine optimization. More information about Business Wire and its services is located on its website at www.BusinessWire.com.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6126260&lang=en

Contact:

Business Wire, Los Angeles
Tom Becktold, +1 310-207-4373 or +1 310-866-6366 (cell)

Multimedia Files:

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Business Wire's Global-Mobile Main Menu (Graphic: Business Wire)
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Canwest Mobile (Graphic: Business Wire)
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EON: Enhanced Online News Release (Graphic: Business Wire)
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NewsTrak Access Report Overview (Graphic: Business Wire)
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