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Business Wire Enters Into a New Distribution Pact with The Associated Press, Expands Global Reach

Tuesday, October 18, 2011 8:08 am EDT

Dateline:

NEW YORK
"AP is universally recognized as one of the world's premier and prestigious news agencies. Business Wire is proud to have AP as an anchor of its global distribution networks."

NEW YORK--(BUSINESS WIRE)--Business Wire, the global leader in distributing press releases, today announced an expanded distribution agreement with The Associated Press that more than doubles its total AP media reach, provides access to AP's entire worldwide network for the first time, and allows for the seamless integration of text, photos and other multimedia elements on AP's rapidly expanding web and mobile platforms.

Business Wire members have long benefited from access to the commercial news industry's largest AP distribution network in terms of scope of services, geographic footprint, and total media penetration. Business Wire's expansive AP reach underscores its core value proposition, and is a key differentiator in today's crowded competitive marketplace.

In the United States alone, AP serves as a direct conduit to almost 4,000 newspapers, magazines, radio and television stations. Globally, AP is approaching 1,000 agenda-setting media subscribers in Europe, Asia Pacific, Latin America, the Middle East and Africa.

The AP has undergone a technical transformation from satellite delivery to Internet based platforms, including the editorial web portal AP Exchange and the API service called AP WebFeeds. Business Wire's multimedia content is available "anytime, anywhere" via XML and HTML formats, providing journalists and others with the ability to retrieve text, charts, photos, video and audio. The WebFeeds API also serves both new editorial systems and legacy systems in use across the news industry today.

In addition to a direct feed into its members' content management systems via WebFeeds, AP Exchange (www.apexchange.com) provides editorial staffers working at home or on the road with complementary, remote access to AP and Business Wire content. More than 140,000 journalists at AP member organizations have already registered for AP Exchange, providing mobile access to breaking news and information.

With the recent completion of a major technology upgrade, Business Wire content is now displayed as an integrated, interactive "package," marrying text with accompanying multimedia elements. Business Wire's Smart News Releases are more robust and compelling than ever before.

Business Wire remains the leading commercial content provider to AP Mobile, an award-winning top news app. Text and photos will be co-mingled in the near future.

"Business Wire and The Associated Press have enjoyed a close working relationship that dates back almost 40 years," said Cathy Baron Tamraz, Business Wire's CEO, in making today's announcement. "AP is universally recognized as one of the world's premier and prestigious news agencies. Business Wire is proud to have AP as an anchor of its global distribution networks."

About Business Wire

Business Wire, a Berkshire Hathaway company, celebrates its 50th anniversary in 2011 as the global leader in press release distribution and regulatory disclosure. Public relations and investor relations professionals rely on Business Wire for both broad-based and targeted market reach. A recognized disclosure service in the United States, Canada and a dozen European countries, Business Wire handles XBRL tagging, document formatting and regulatory filing into EDGAR, SEDAR and other systems. Business Wire provides online newsroom hosting and integration services as well as search engine optimization, mobile distribution and detailed measurement on every press release. Its patented NX delivery platform provides simultaneous full-text posting of Business Wire content to news systems and websites in virtually any country or language. With 31 bureaus worldwide, Business Wire offers local service and global reach.

Learn more at BusinessWire.com and the BusinessWired blog; follow updates on Twitter: @businesswire or on Facebook.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50027037&lang=en

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Contact:

Business Wire
Neil Hershberg, +1 212-752-9600, Ext. 1434
or
Tom Becktold, +1 310-820-9473
Senior Vice President, Marketing
Thomas.Becktold@BusinessWire.com

Multimedia Files:

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Business Wire announces an expanded distribution agreement with The Associated Press that more than doubles its total AP media reach, provides access to AP's entire worldwide network for the first time, and allows for the seamless integration of text, photos and other multimedia elements on AP's rapidly expanding web and mobile platforms (Photo: Business Wire)
Preview image
Business Wire announces an expanded distribution agreement with The Associated Press that more than doubles its total AP media reach, provides access to AP's entire worldwide network for the first time, and allows for the seamless integration of text, photos and other multimedia elements on AP's rapidly expanding web and mobile platforms (Photo: Business Wire)
Preview image
Business Wire announces an expanded distribution agreement with The Associated Press that more than doubles its total AP media reach, provides access to AP's entire worldwide network for the first time, and allows for the seamless integration of text, photos and other multimedia elements on AP's rapidly expanding web and mobile platforms (Photo: Business Wire)
Preview image
Business Wire announces an expanded distribution agreement with The Associated Press that more than doubles its total AP media reach, provides access to AP's entire worldwide network for the first time, and allows for the seamless integration of text, photos and other multimedia elements on AP's rapidly expanding web and mobile platforms (Photo: Business Wire)
Preview image