Business Wire Honored by Society for New Communications Research for Content Marketing and Social Media Outreach Campaign


Monday, December 13, 2010 3:36 pm EST


"Our team works hard to walk the talk of social media and content marketing"

NEW YORK--(BUSINESS WIRE)--For the third straight year, the Society for New Communications Research (SNCR) recognized Business Wire for its content marketing and social media outreach efforts. The prestigious Society awarded Business Wire a 2010 Commendation of Excellence in the Integrated Initiatives/Use of Multiple Platforms/Corporate category.

The prestigious awards program is sponsored by the Society for New Communications Research and honors individuals and organizations that are pioneering the use of social media and Internet communications technologies (ICT) in business, media, nonprofits/NGOs, education, government, and technology. The commendation was presented to Business Wire at the Fifth Annual SNCR Research Symposium & Awards Gala held at Stanford University on November 4 – 5, 2010.

“We are honored to recognize Business Wire through this awards program,” commented SNCR Senior Fellow Paul Gillin, chair of SNCR’s Excellence Awards committee.

Business Wire was lauded for its content marketing and social media outreach campaign of free educational webinars, podcasts, polls, white papers and blogposts. The content is made available at no charge to the communications industry via various new media technologies. The free educational events have touched thousands of professional communicators since the program’s inception in late 2007.

A sampling of the educational events is available on the All Things Press Release page of the Business Wire blog.

“Our team works hard to walk the talk of social media and content marketing,” said Thomas Becktold, Senior Vice President of Marketing for Business Wire. “It’s great affirmation to have our efforts recognized by SNCR.”

Award nominations were submitted as case studies and reviewed by a panel of SNCR Fellows. In addition to the top award winners in each division and category, Commendations of Merit and Commendations of Excellence were presented to nearly 30 other organizations. In its five-year history, SNCR has honored nearly 200 organizations and individuals through this prestigious awards program, and all the winning case studies will be published on

About the Society for New Communications Research

The Society for New Communications Research is a global nonprofit 501(c)(3) research and education foundation and think tank focused on the advanced study of the latest developments in new media and communications, and their effect on traditional media and business models, communications, culture and society. For more information, visit

About Business Wire

Business Wire, a Berkshire Hathaway company, is utilized by tens of thousands of member companies and organizations worldwide to functionally enhance and communicate investor relations and public relations content to target audiences. As a recognized disclosure service in the United States, Canada and a dozen European countries, Business Wire facilitates the simultaneous flow of market-moving press releases from corporations to financial markets and their audiences, including regulatory authorities, media, investors, financial information systems and consumer news services. Business Wire also handles XBRL tagging, document formatting and regulatory filing into EDGAR, SEDAR, FSA and other systems.

Communications professionals turn to Business Wire to optimize and issue press releases, photos and multimedia to news organizations, journalists, trade publications, search engines, and individuals, with full-text posting to web sites, online services and databases. A range of distribution options enables members to target by geography, industry, news theme and audience demographics.

Founded in 1961, Business Wire has dual headquarters in San Francisco and New York, with 30 bureaus in cities including Los Angeles, Chicago, Boston, Miami, Paris, Frankfurt, London, Brussels, Tokyo, Toronto and Sydney and reciprocal offices throughout the world. Business Wire's patented NX data platform supports XML, XHTML and XBRL code that enhances news release interactivity, social media sharing and search engine optimization. More information about Business Wire and its services is located on its website at

Photos/Multimedia Gallery Available:


Society for New Communications Research, 408-266-9658
Business Wire
Monika Maeckle, 512-476-1000
Vice President New Media
our blog:

Multimedia Files:

Preview image