Business Wire Launches EventTrak, Providing Actionable Media Intelligence for Exhibitors of Technology Tradeshows

Reports Provide Direct Access to Relevant News Coverage Before and After Shows

Wednesday, July 21, 2010 8:08 am EDT


"Since Business Wire serves more than 600 tradeshows each year and thousands of exhibiting companies, we’re in a unique position to see where needs exist for public relations and communications professionals"

SAN FRANCISCO--(BUSINESS WIRE)--Business Wire today introduced EventTrak by Business Wire, a detailed media intelligence report available for more than 100 technology events that enables communications professionals to formulate a more effective tradeshow public relations plan and be in the best position to capitalize on publicity opportunities related to their tradeshow participation.

For a specific tradeshow, the public relations team receives a pre-show report up to two months prior to show start detailing media/blogger coverage of the prior year’s show. The report includes publication name, author, date published and a direct link to the article. Users may search within this data, download and export contacts and review “hot themes” for the upcoming show. Approximately two weeks after the tradeshow ends, the user will receive a post-show report in the same format with updated coverage data.

“Since Business Wire serves more than 600 tradeshows each year and thousands of exhibiting companies, we’re in a unique position to see where needs exist for public relations and communications professionals,” said Leon Harbar, Vice President of Global Tradeshows and Events at Business Wire. “Public relations teams are looking for how to attract interest and engage with journalists, bloggers and others covering their tradeshow.

“They need actionable, advance information that will help them formulate their messaging based on current media and blogger trends in coverage. It goes beyond just generic media interest or social media monitoring data. We provide detailed and usable data so that exhibitors can set up effective meetings and track measurable results at tech tradeshows,” Harbar added.

EventTrak by Business Wire is the latest in-house innovation to Business Wire’s suite of tradeshow and event news services and was created in collaboration with IT Database, working closely with event organizers and clients. Travis Van, Founder of ITDatabase, said, “By focusing on where the actual coverage opportunities are around each event, EventTrak provides much more useful data for exhibitor media outreach and tracking.”

As the leading press release distribution service for tradeshow exhibitors, Business Wire recently expanded its tradeshow and financial conference services with the addition of client-controlled, event-specific Online Press Kits. Business Wire, which serves more than 600 tradeshows, conferences and events each year, has hosted event-specific online press centers since 1995.

Visit to learn more about EventTrak and all of Business Wire’s event news release distribution services. Follow on Twitter @TradeshowNews and become a fan of our Facebook page.

About Business Wire:

Business Wire, a Berkshire Hathaway company, is utilized by tens of thousands of member companies and organizations worldwide to functionally enhance and communicate investor relations and public relations content to target audiences. As a recognized disclosure vehicle in the United States, Canada, the UK, France, Germany and other EU markets, Business Wire facilitates the simultaneous flow of market-moving press releases from corporations to financial markets and their audiences, including regulatory authorities, media, investors, financial information systems and consumer news services. Business Wire also handles XBRL tagging, document formatting and regulatory filing into the EDGAR and SEDAR systems.

Communications professionals turn to Business Wire to optimize and issue press releases, photos and multimedia to news organizations, journalists, trade publications, search engines and individuals, with full-text posting to web sites, online services and databases. A range of distribution options enables members to target by geography, industry, news theme and audience demographics.

Founded in 1961, Business Wire has dual headquarters in San Francisco and New York, with 30 bureaus in cities including Los Angeles, Chicago, Boston, Miami, Paris, Frankfurt, London, Brussels, Tokyo, Toronto and Sydney, and reciprocal offices throughout the world. Business Wire's patented NX data platform supports XML, XHTML and XBRL code that enhances news release interactivity, social media sharing and search engine optimization. More information about Business Wire and its services is located on its website at

Photos/Multimedia Gallery Available:


Business Wire
Leon Harbar, Vice President, Global Tradeshows and Events
310-820-9473, ext. 116
Tom Becktold, Senior Vice President, Marketing

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