Business Wire

Business Wire Receives U.S. Patent for the Process of Optimizing, Distributing and Tracking Press Releases Online

Wednesday, September 28, 2011 2:18 pm EDT

Dateline:

NEW YORK
"Through Business Wire, customers have the power to effectively analyze and optimize their press release content for search, then simultaneously deliver their news to media and market participants via our patented NX delivery network, then measure audience engagement via our NewsTrak reports"

NEW YORK--(BUSINESS WIRE)--Business Wire announced on Wednesday that it has been awarded a U.S. Patent for the technological process of optimizing and distributing press releases to maximize their ability to be found and tracked in leading search engines.

The unique proprietary approach to maximizing the Search Engine Optimization (SEO) for press release content is the result of years of research and development and considerable investment. The newly patented process helps users to increase the availability, ranking and click-thru rates of press releases online, particularly in search engine results.

Optimized Content, Optimized Distribution, Optimized Results

Business Wire innovation continues to enhance the effectiveness of press release content for issuers and audiences online. “Our new SEO patent provides complimentary enhancements to Business Wire’s already powerful press release distribution and measurement services,” said Laura Sturaitis, Executive Vice President of Media Services and Product Strategy.

“Through Business Wire, customers have the power to effectively analyze and optimize their press release content for search, then simultaneously deliver their news to media and market participants via our patented NX delivery network, then measure audience engagement via our NewsTrak reports,” Sturaitis said.

“With the awarding of this patent, in addition to Business Wire’s NX distribution technology patents, our company continues to develop unique, proprietary and more effective communications innovations that have been a hallmark at Business Wire for 50 years,” said Cathy Baron-Tamraz, Business Wire CEO.

Business Wire will continue to lead the industry in providing the tools and guidance to our clients to have news from their company that travels on the wire more easily and prominently discovered by audiences and influencers online.

About Business Wire

Business Wire, a Berkshire Hathaway company, celebrates its 50th anniversary in 2011 as the global leader in press release distribution and regulatory disclosure. Public relations and investor relations professionals rely on Business Wire for both broad-based and targeted market reach. A recognized disclosure service in the United States, Canada and a dozen European countries, Business Wire handles XBRL tagging, document formatting and regulatory filing into EDGAR, SEDAR and other systems. Business Wire provides online newsroom hosting and integration services as well as search engine optimization, mobile distribution and detailed measurement on every press release. Its patented NX delivery platform provides simultaneous full-text posting of Business Wire content to news systems and websites in virtually any country or language. With 31 bureaus worldwide, Business Wire offers local service and global reach.

Learn more at BusinessWire.com and the BusinessWired blog; follow updates on Twitter: @businesswire or on Facebook.

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Contact:

Business Wire
Tom Becktold, +1-212-752-9600
310-820-9473
SVP, Marketing