Business Wire Wins Another Commendation of Merit Award From Society for New Communications Research

New Media Campaign of Free Educational Webinars, Podcasts, Polling and Blog Posts Garners Second SNCR Award for Business Wire


Wednesday, December 9, 2009 10:00 am EST


"Continuing to educate our communities about social media and sharing has been our goal all year long"

Business Wire’s free webinar series, along with a year-long polling, podcasting and blogging effort was awarded a second Commendation of Merit from the Society for New Communications Research (SNCR) at the new media think tank’s awards gala in Cambridge, Massachusetts on Friday, November 6.

“Business Wire’s program is an impressive example of the successful and innovative use of new tools, technologies, solutions and practices to enhance communications and relationships,” commented Jen McClure, founder and president of the Society.

More than 5,000 professional communicators have attended the free webinar series, which features how-to tips, education and enlightenment on best press release practices and new media tools. In addition, thousands have participated in Business Wire’s PR Peeps polls and listened to the educational podcast series, All Things Press Release.

“Continuing to educate our communities about social media and sharing has been our goal all year long,” said Monika Maeckle, Vice President of New Media for Business Wire. “It’s wonderful to get affirmation for our efforts once again. Thank you, SNCR!”

The Society for New Communications Research Awards program ( honors innovative organizations that are pioneering the use of social media, ICT, mobile media, online communities, and collaborative technologies in the areas of media, marketing, public relations, advertising, entertainment, education, politics and social initiatives. The award winners were announced at the Society’s awards gala at the Harvard Faculty Club.

All the winning case studies submitted to this year’s SNCR awards program have been published on the Society’s website at

To watch Business Wire’s award-winning webinars, click on the links below:

Search Engine Optimization for Your Press Release

Social Media and Public Companies: What to Do?

To Tweet or Not To Tweet Your Press Release

Case Study Insider: Behind the Scenes of Successful Press Releases

All Things Press Release educational podcasts can be accessed here:

Episode 1: When’s the Best Time to Send a Press Release?

Episode 2: How to Write a Good Headline

Episode 3: How Long Does it Take to Write a Press Release?

Episode 4: Why Add Links to Your Press Release?

Episode 5: How Much Does it Cost to Send a Press Release?

Episode 6: Adding Multimedia to Your Press Release

Episode 7: Typos & Bad Grammar Don’t Belong in Your Press Release

Episode 8: Become a Media Resource

Episode 9: Add Twitter to Your Press Release

Episode 10: Turn Your Press Release into an Advisory

Episode 11: Heinz Press Release Case Study

About the Society for New Communications Research

The Society for New Communications Research (SNCR) is a global nonprofit 501(c)(3) research and education foundation dedicated to the advanced study of the latest developments in new media and communications, and their effect on traditional media and business models, communications, culture and society. The Society creates a bridge between the academic community and practitioners using these news tools and technologies. SNCR’s Fellows include a leading group of futurists, scholars, business leaders, professional communicators, members of the media and technologists from around the globe – all collaborating together on research initiatives, educational offerings, and the establishment of best practices. For more information, visit or call +1-408-266-9658.

About Business Wire

Business Wire, a Berkshire Hathaway company, is utilized by tens of thousands of member companies and organizations worldwide to functionally enhance and communicate investor relations and public relations content to target audiences. As a recognized disclosure service in the United States, Canada and a dozen European countries, Business Wire facilitates the simultaneous flow of market-moving press releases from corporations to financial markets and their audiences, including regulatory authorities, media, investors, financial information systems and consumer news services. Business Wire also handles XBRL tagging, document formatting and regulatory filing into EDGAR, SEDAR, FSA and other systems.

Communications professionals turn to Business Wire to optimize and issue press releases, photos and multimedia to news organizations, journalists, trade publications, search engines, and individuals, with full-text posting to web sites, online services and databases. A range of distribution options enables members to target by geography, industry, news theme and audience demographics.

Founded in 1961, Business Wire has dual headquarters in San Francisco and New York, with 30 bureaus in cities including Los Angeles, Chicago, Boston, Miami, Paris, Frankfurt, London, Brussels, Tokyo, Toronto and Sydney and reciprocal offices throughout the world. Business Wire's patented NX data platform supports XML, XHTML and XBRL code that enhances news release interactivity, social media sharing and search engine optimization. More information about Business Wire and its services is located on its website at

Photos/Multimedia Gallery Available:


Society for New Communications Research, 408-266-9658
For Business Wire:
Monika Maeckle, 210-527-9100
Vice President New Media
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Monika Maeckle, vice president of New Media, Business Wire (Photo: Business Wire)
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Jen McClure, founder and president of the Society for New Communications Research (SNCR) (Photo: Business Wire)