Free Webinar: How the Associated Press Uses Your Organization’s Press Release in Their News Cycle
LOS ANGELES--(BUSINESS WIRE)--
WHAT: Join Business Wire as we speak with the Associated Press’ Paul Caluori, Director of Client Content Services to learn how the Associated Press uses press releases to initiate coverage. Paul will discuss how AP reporters access press releases issued over Business Wire, the importance of multimedia and the role of automated coverage of earnings announcements.
The discussion will run 60 minutes and include a 15 minute Q&A session.
WHEN: Thursday, November 13, 2014, from 12 PM ET/9 AM PT – 1 PM ET/10 AM PT
WHERE: Register for the event now: http://go.businesswire.com/business-wire-ap-webinar
Raschanda Hall, Global Media Relations Manager, Business Wire
Raschanda Hall is the global media relations manager for Business Wire, a Berkshire Hathaway company. In her role, Raschanda leads the largest dedicated, worldwide media relations team in the wire industry, leveraging their relationships with external audiences and influencers. Raschanda's focus is on strategies to further establish and expand Business Wire's media reach and advantage to both traditional and social media audiences. Engage with her on Twitter at @RaschandaHall
Paul Caluori, Global Director, Digital Services at Associated Press
Paul oversees services that help AP customers take better advantage of digital opportunities and new business models via content delivery through AP’s extensive network, as well as APIs and customized hosting projects. In addition, Paul directs AP’s Digital Cooperative – a joint effort by the AP membership to empower their news for more productive play on the Web and Mobile.
Philana Patterson, Small Business and Breaking Business News Desk Editor at the Associated Press
Philana Patterson is an editor at The Associated Press in New York where she oversees the news agency’s breaking business news desk and AP’s coverage of small business. Patterson is also leading AP’s efforts to automate corporate earnings reports.
Patterson previously served as the editor for blackenterprise.com, worked as a producer and stock market reporter for Bloomberg News and covered the retail and apparel industry for Dow Jones Newswires and The Daily Press in Newport News, Virginia. She began her journalism career as a feature writer at The Greenville News in Greenville, S.C.
Patterson has also freelanced for several publications including Essence magazine, The Baltimore Sun and The Real Deal. She also served as the writer on Black Faces in White Places: 10 Game-Changing Strategies to Achieve Success and Find Greatness, published in 2010 and provided project management services for the 2009 research volume International Perspectives in Social Entrepreneurship.
Patterson received a B.S. in Journalism from Northwestern University. She is a native of Chicago and currently resides in New Jersey.
About Business Wire
Business Wire, a Berkshire Hathaway company, is the global leader in press release distribution and regulatory disclosure. Investor relations, public relations, public policy and marketing professionals rely on Business Wire to accurately distribute market-moving news and multimedia, host online newsrooms and IR websites, build content marketing platforms and provide audience analysis that improves engagement with specified target markets. Founded in 1961, Business Wire is a trusted source for news organizations, journalists, investment professionals and regulatory authorities, delivering news directly into editorial systems and leading online news sources, while boosting SEO and social media engagement via its multi-patented simultaneous NX Network. Business Wire has 32 offices worldwide to securely meet the varying needs of communications professionals and news consumers.
About Associated Press
The Associated Press is the essential global news network, delivering fast, unbiased news from every corner of the world to all media platforms and formats. Founded in 1846, AP today is the most trusted source of independent news and information. On any given day, more than half the world’s population sees news from AP. On the Web: www.ap.org.