"Measurement isn’t just a buzzword on everyone’s to do list anymore"
FT. LAUDERDALE, Fla.--(BUSINESS WIRE)--Katie
Paine, a global thought leader in social media, communications
research and measurement, will speak at a free breakfast seminar hosted
by Business Wire and Nova Southeastern University on Tuesday, March 6th.
“Measurement isn’t just a buzzword on everyone’s to do list anymore,”
says Paine. “With tight budgets and a growing proliferation of tools and
techniques to get your messages out there, PR pros are increasingly
faced with tough decisions on where to put their resources. Only by
figuring out what really matters and then developing specific metrics to
measure the programs, can the right choices be made.”
WHAT: Media Breakfast Series presented by Business Wire for
public relations, marketing and advertising professionals in South
Florida – free to attend.
WHEN: Tuesday, March 6, 2012, 8:30-10:30 am ET
WHERE: Nova Southeastern University, 3301 College Avenue, Carl
DeSantis Building, 3rd floor Sales Institute,Ft. Lauderdale, FL,
Katie Delahaye Paine is the founder of KDPaine & Partners LLC a
New Hampshire-based research consultancy that provides measurement and
accountability for corporations, non-profits and government agencies
world wide. She is the author of the recently released Measure
What Matters, Online Tools for Understanding Customers,
Social Media, Engagement, and Key Relationships. She is also the
publisher of the first
blog (KDPaine.blogs.com) and the
first newsletter (The Measurement Standard) dedicated entirely to
measurement and accountability.
Business Wire, a Berkshire
Hathaway company, is the global leader in press
release distribution and regulatory
disclosure. Public relations and investor relations professionals
rely on Business Wire for both broad-based and targeted market reach.
Business Wire provides online newsroom hosting and integration services
as well as search engine optimization, mobile distribution and detailed
measurement on every press release. Its patented NX delivery platform
provides simultaneous full-text posting of Business Wire content to news
systems and websites in virtually any country or language. With 31
bureaus worldwide, Business Wire offers local service and global reach.