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Measure What Matters – Measurement Expert Katie Paine to Speak to Communication Professionals in South Florida March 6

Wednesday, February 29, 2012 9:08 am EST


"Measurement isn’t just a buzzword on everyone’s to do list anymore"

FT. LAUDERDALE, Fla.--(BUSINESS WIRE)--Katie Paine, a global thought leader in social media, communications research and measurement, will speak at a free breakfast seminar hosted by Business Wire and Nova Southeastern University on Tuesday, March 6th.

“Measurement isn’t just a buzzword on everyone’s to do list anymore,” says Paine. “With tight budgets and a growing proliferation of tools and techniques to get your messages out there, PR pros are increasingly faced with tough decisions on where to put their resources. Only by figuring out what really matters and then developing specific metrics to measure the programs, can the right choices be made.”

WHAT: Media Breakfast Series presented by Business Wire for public relations, marketing and advertising professionals in South Florida – free to attend.

WHEN: Tuesday, March 6, 2012, 8:30-10:30 am ET

WHERE: Nova Southeastern University, 3301 College Avenue, Carl DeSantis Building, 3rd floor Sales Institute, Ft. Lauderdale, FL, 33314

Registration Details: RSVP to Pilar.Portela@businesswire.com by March 5.

Katie Delahaye Paine is the founder of KDPaine & Partners LLC a New Hampshire-based research consultancy that provides measurement and accountability for corporations, non-profits and government agencies world wide. She is the author of the recently released Measure What Matters, Online Tools for Understanding Customers, Social Media, Engagement, and Key Relationships. She is also the publisher of the first blog (KDPaine.blogs.com) and the first newsletter (The Measurement Standard) dedicated entirely to measurement and accountability.

Business Wire, a Berkshire Hathaway company, is the global leader in press release distribution and regulatory disclosure. Public relations and investor relations professionals rely on Business Wire for both broad-based and targeted market reach. Business Wire provides online newsroom hosting and integration services as well as search engine optimization, mobile distribution and detailed measurement on every press release. Its patented NX delivery platform provides simultaneous full-text posting of Business Wire content to news systems and websites in virtually any country or language. With 31 bureaus worldwide, Business Wire offers local service and global reach.

Learn more at BusinessWire.com and the BusinessWired blog; follow updates on Twitter: @businesswire or on Facebook.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50186859&lang=en

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Business Wire,
Janice Essick, 954-474-8833

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Katie Delahaye Paine, founder of KDPaine & Partners LLC (Photo: Business Wire)