Navigating Trade Show PR: Opportunities, Content, Coverage and Analysis – Free Webinar
LOS ANGELES--(BUSINESS WIRE)--
WHAT: Join event and technology PR experts from Business Wire and ITDatabase for a free webinar on how to best identify and maximize trade show marketing opportunities. Leon Harbar of Business Wire and Travis Van of ITDatabase will discuss the importance of trade show strategic communications and offer insight on the role of online press kits and content marketing; how to secure pre-and-post-show coverage, how to analyze key media and coverage, and trade show PR stunts you should never attempt.
The discussion will run 60 minutes and include a 15-minute Q&A session.
WHEN: Wednesday, November 12, 2014 (1-2 PM EST)
WHERE: Register for the event now: http://go.businesswire.com/Navigating_Tradeshow_PR_Webinar
Leon Harbar, Business Wire
For the last 20 years, as Vice President of Global Trade Shows and Events, Leon Harbar has been responsible for Business Wire’s suite of trade show specific news distribution services as well as maintaining relationships with many of the largest trade shows in the world. Harbar holds a BSBA from The Ohio State University.
Travis Van, ITDatabase
Travis Van is the founder of ITDatabase (www.itdatabase.com), creators of software that helps technology companies excel in their event PR efforts. Prior to ITDatabase, Van spent more than 10 years in PR and marketing roles both agency-side and in-house at early stage Silicon Valley startups.
About Business Wire
Business Wire, a Berkshire Hathaway company, is the global leader in press release distribution and regulatory disclosure. Investor relations, public relations, public policy and marketing professionals rely on Business Wire to accurately distribute market-moving news and multimedia, host online newsrooms and IR websites, build content marketing platforms, generate social engagements and provide audience analysis that improves interaction with specified target markets. Founded in 1961, Business Wire is a trusted source for news organizations, journalists, investment professionals and regulatory authorities, delivering news directly into editorial systems and leading online news sources via its multi-patented simultaneous NX Network. Business Wire has 32 offices worldwide.
ITDatabase is the leading provider of high quality software solutions for promoting technology companies. Tech PR firms, in-house marketing teams and venture capital firms leverage ITDatabase products to better organize media outreach, competitive research, speaking, awards and events planning. ITDatabase’s explicit focus on the tech industry - both the enterprise technology and consumer technology domains - allows the company to deliver much higher quality data and user experiences than “horizontal” marketing and PR tools. Founded in 2007, ITDatabase is privately funded and based in San Francisco. The company is launching its second product (TechCalendar) in Q4 2014.