New Paper Reveals Best Practices in Promoting Secured Media and Editorial Coverage across Social Channels
Business Wire’s Social Sharing Guide Details Strategies and Tactics for Increasing Reach and Visibility of News and Editorial Coverage
NEW YORK--(BUSINESS WIRE)--Smart communicators are looking for realistic best practices when it comes to increasing the visibility and impact of their organization’s editorial coverage.
In the newly released Social Media Amplification Guide, Business Wire outlines the role of editorial coverage in the customer-consideration and purchase journey, and presents a series of strategies and tactics designed to increase the visibility of news stories across social channels.
Nielsen’s 2015 Trust in Advertising study revealed that consumers trust editorial coverage (66%) and this trust was increased greatly when this same content was shared by a friend or family member (83%).
Combine this data with the results of the 2016 Business Wire Media Survey in which reporters noted that inbound traffic was a key success metric for their editors (a metric communicators can help meet by broadly sharing their secured coverage across their owned networks) and it becomes easy for today’s public relations practitioners to understand why editorial coverage is so important and why they need to create a social media news amplification program to promote this content.
“Business Wire continues to work with communicators, media outlets and social and search platforms to ensure our customers can take advantage of every opportunity possible to increase the visibility and impact of their news content,” said Serena Ehrlich, Director of Social and Evolving Media. “Social platforms provide organizations an incredible opportunity to share highly relevant content with highly relevant audiences. Crafted properly, the audiences can be activated to advocate, increasing the impact of public relations on the company’s overall business goals.”
Business Wire’s free social amplification guide outlines the best practices in crafting updates that meet each platform’s user aspirations, best time to share and encouraging coworkers to participate in the share process. Platforms featured in this guide include Twitter, LinkedIn, Facebook and Reddit.
About Business Wire
Business Wire, a Berkshire Hathaway company, is the global leader in press release distribution and regulatory disclosure. Investor relations, public relations, public policy and marketing professionals rely on Business Wire to accurately distribute market-moving news and multimedia, host online newsrooms and IR websites, build content marketing platforms, generate social engagements and provide audience analysis that improves interaction with specified target markets. Founded in 1961, Business Wire is a trusted source for news organizations, journalists, investment professionals and regulatory authorities, delivering news directly into editorial systems and leading online news sources via its multi-patented simultaneous NX Network. Business Wire has 29 offices worldwide to securely meet the varying needs of communications professionals and news consumers. In 2015, Business Wire teamed up with Al Roker Entertainment to create BizWireTV, a bi-weekly digital video news program that features the top trending news releases that cross the wire.
Learn more about Business Wire at services.BusinessWire.com and Tempo, the Business Wire resource for industry trends; follow us on Twitter: @businesswire or on Facebook for a daily dose of best practices in news, content and visibility.