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PR Peeps Poll: When’s the Best Time to Send a Press Release?

Business Wire invites the community to answer the most frequently asked question we get – when IS the best time to send a press release?

Tuesday, July 20, 2010 12:38 pm EDT

Dateline:

NEW YORK
"When’s the best time to send a press release?"

NEW YORK--(BUSINESS WIRE)--NEW YORK--(BUSINESS WIRE)--Of all the questions posed to the wire service industry, probably the most frequently asked is, “When’s the best time to send a press release?”

That question is the topic of this month’s PR Peeps Poll, and the public relations community is invited to weigh in. The one-question poll can be taken here:

When’s the best time to send a press release?
http://bizwire.pr/whenis

Business Wire wrote a blog post titled When’s the Best Time to Send a Press Release back in 2007, and to date it’s still the most-read entry on the Businesswired blog. A podcast addressing the issue is also a top draw as is a recent post titled Use Google Trends to Find the Best Time to Send Your Press Release. Elsewhere, a conversation about what day to send press releases drew strong opinions and a slew of comments on the Journalistics blog.

While there’s no single answer since it depends on the goal of the release and the news of the day, general parameters – early in the day, early in the week – seem to make sense. Poll results will be announced at the end of July.

About the PR Peeps Poll

Business Wire, a Berkshire Hathaway company, launched the PR Peeps Poll series in March of 2009 and has since polled thousands of public relations professionals with various questions, including:

Do you insert hyperlinks into press releases?
http://bizwire.pr/hyperlinks

How long does it take to write a press release?
http://bizwire.pr/howlong

Have you ever used advertising equivalencies to justify PR efforts?
http://bizwire.pr/aes

PR Peeps Polls are administered almost monthly and based on data taken from Twitter, Facebook, email outreach and Business Wire’s webinar attendees.

About Business Wire

Business Wire is utilized by tens of thousands of member companies and organizations worldwide to functionally enhance and communicate public relations, investor relations and regulatory content to target audiences. Public relations and investor relations professionals turn to Business Wire to optimize and issue press releases, photos and multimedia to news organizations, journalists, trade publications, search engines, and individuals, with full-text posting to web sites, online services and databases. A range of distribution options enables members to target by geography, industry, news theme and audience demographics.

Founded in 1961, Business Wire has dual headquarters in San Francisco and New York, and 30 bureaus worldwide. More information about Business Wire and its services is located on its website at www.BusinessWire.com.

Contact:

Business Wire
Monika Maeckle, 210-527-9100
Vice President New Media
Monika.Maeckle@businesswire.com
our blog: http://businesswired.wordpress.com/
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