Search Engine Optimization for Press Releases to be Featured in Business Wire’s FREE October Webinar

SEO Specialists to Lead SEO for Press Release Session for Beginners

Thursday, September 30, 2010 9:12 am EDT

Dateline:

NEW YORK
"Our aim is to provide concrete advice on how to increase the chances of a press release getting found, seen and shared."

NEW YORK--(BUSINESS WIRE)--NEW YORK--(BUSINESS WIRE)--A Beginner’s Guide to Search Engine Optimization for Your Press Releases will be the topic in October at Business Wire’s free webinar series.

Typically one of Business Wire’s most well attended webinars, the session is geared to beginners. In this introductory webinar, EON Product Manager Joseph Miller and Silicon Valley Account Executive Alison MacDonald will provide a high level overview of why SEO matters to your press release efforts and share tips and tools to help you get started as a “PRO (Press Release Optimizer).”

“With more content competing for attention, optimizing press releases for search engines has become a big focus for our clients,” says Miller, who also authors Business Wire’s SEO Tip Jar blog posts. “Our aim is to provide concrete advice on how to increase the chances of a press release getting found, seen and shared.”

The webinar is part of the free educational series launched by Business Wire in 2007, which has enlightened thousands of professional communicators and garnered two awards from the Society for New Communications Research.

The webinar also coincides with Business Wire’s October PR Peeps Poll, What is your primary objective in optimizing your press releases for search?

Webinars continue in November, with Miller and Business Wire’s Vice President of New Media Monika Maeckle reprising their Press Releases and Twitter: What to Expect When You Tweet Your News Release session. Details and registration for both webinars follow.

Thursday, October 21, 2010
Beginner's Guide to Search Engine Optimization for Press Releases
10 a.m. Pacific / Noon Central/ 1 p.m. Eastern
Registration: https://www1.gotomeeting.com/register/152536752

In this introductory webinar for those new to SEO we'll give a high level overview of why SEO matters to your press release efforts.

We'll tell you what you need to know to get started, show the long term benefits of optimized releases, walk you through an optimized press release and even show you a few tips and tools you can use along the way.

Joseph Miller, EON: Enhanced Online News Product Manager, Austin, and
Alison MacDonald, Business Wire Account Executive, Silicon Valley

Thursday, November 18, 2010
Press Releases and Twitter: What to Expect When You Tweet Your News Release
10 a.m. Pacific / Noon Central/ 1 p.m. Eastern
Registration: https://www1.gotomeeting.com/register/747628305

These days, most of us agree that you should tweet the links to your press releases. But with 90 million tweets a day, what can you expect when you do? Join us for an exploration of this and other FAQs in a session that will offer tips and “twicks” on making the most of your press releases on Twitter.

Joseph Miller, EON: Enhanced Online News Product Manager, Austin, and
Monika Maeckle, Vice President of New Media, Austin

To access Business Wire webinar archive, clink on the links below, or visit our archive.

Search Engine Optimization for Your Press Release
http://bizwire.pr/seo4urpr

Social Media and Public Companies: What to Do?
http://bizwire.pr/socmedpubcos

Press Releases and Twitter
http://bizwire.pr/twitter

Etiquette for the Digital Age
http://bizwire.pr/please2

About Business Wire

Business Wire, a Berkshire Hathaway company, is utilized by tens of thousands of member companies and organizations worldwide to functionally enhance and communicate investor relations and public relations content to target audiences. As a recognized disclosure service in the United States, Canada and a dozen European countries, Business Wire facilitates the simultaneous flow of market-moving press releases from corporations to financial markets and their audiences, including regulatory authorities, media, investors, financial information systems and consumer news services. Business Wire also handles XBRL tagging, document formatting and regulatory filing into EDGAR, SEDAR, FSA and other systems.

Communications professionals turn to Business Wire to optimize and issue press releases, photos and multimedia to news organizations, journalists, trade publications, search engines, and individuals, with full-text posting to web sites, online services and databases. A range of distribution options enables members to target by geography, industry, news theme and audience demographics.

Founded in 1961, Business Wire has dual headquarters in San Francisco and New York, with 30 bureaus in cities including Los Angeles, Chicago, Boston, Miami, Paris, Frankfurt, London, Brussels, Tokyo, Toronto and Sydney and reciprocal offices throughout the world. Business Wire's patented NX data platform supports XML, XHTML and XBRL code that enhances news release interactivity, social media sharing and search engine optimization. More information about Business Wire and its services is located on its website at www.BusinessWire.com.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6448362&lang=en

Multimedia Files:

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Joseph Miller, EON Product Manager and author of the Business Wire blog's popular SEO Tip Jar series, will cohost a FREE webinar for beginners on optimizing your press releases for search engines October 21. (Photo: Business Wire)
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Alison MacDonald will copresent Beginner's Guide to Search Engine Optimization for Press Releases as part of Business Wire's award winning free webinar series October 21.