NEW YORK--(BUSINESS WIRE)--Business Wire and PR News recently fielded a survey to gauge how public
relations professionals are using the data from their social media
monitoring efforts and find out if they feel monitoring has made a
difference so far in their businesses. The two most common uses of data
from social listening among the 300 professional communicators who
participated in the survey are "to listen to customers and prospects"
(72%) and "to find influencers" (more...
leads the largest dedicated, worldwide media relations team in the wire industry
SAN FRANCISCO--(BUSINESS WIRE)--Raschanda Hall, a 14-year veteran of Business Wire's media relations
team has been promoted to Director of Global Media Relations. Raschanda
has directed Business Wire's global media relations team through the
fast-paced, changing media landscape utilizing her formidable
communication skills, understanding of emerging technology and her
pioneering social media presence to expand Business Wire's reach
to media and influencers worldwide. Raschandamore...
SAN FRANCISCO--(BUSINESS WIRE)--Business Wire and ITDatabase today announced the launch of TechCalendar,
the industry’s most comprehensive directory of tech events, speaking
opportunities and awards.
“There are tens of thousands of tech industry events, awards and
speaking opportunities, and trying to track it all manually is a fool’s
errand,” said Travis Van, Founder of ITDatabase. “TechCalendar combines
the most comprehensive indexing of these opportunities with amore...
LOS ANGELES--(BUSINESS WIRE)--WHAT: Join Business Wire as we speak with the Associated Press’
Paul Caluori, Director of Client Content Services to learn how the
Associated Press uses press releases to initiate coverage. Paul will
discuss how AP reporters access press releases issued over Business
Wire, the importance of multimedia and the role of automated coverage of
The discussion will run 60 minutes and include a 15 minutemore...
NEW YORK--(BUSINESS WIRE)--Scott Fedonchik, an award-winning executive with broad experience
implementing integrated communications programs across multi-channel
media platforms, has been named Business Wire's vice president of
marketing. He will report to Gregg Castano, Business Wire's president.
Fedonchik joins Business Wire from Wenner Media, where he was in charge
of marketing and branded content for its Rolling Stone, RollingStone.Com
and Men's Journalmore...
LOS ANGELES--(BUSINESS WIRE)--WHAT: Join event and technology PR experts from Business
Wire and ITDatabase
for a free webinar on how to best identify and maximize trade show
marketing opportunities. Leon Harbar of Business Wire and Travis Van of
ITDatabase will discuss the importance of trade show strategic
communications and offer insight on the role of online press kits and
content marketing; how to secure pre-and-post-show coverage, how to
NEW YORK--(BUSINESS WIRE)--Business Wire today announced receipt of its Service Organization
Control [SOC] 2 Type II attestation engagement report, providing
independent validation that the company's internal security controls are
in accordance with the American Institute of Certified Public
Accountants' applicable Trust Services Principles and Criteria.
The report, prepared by the international auditing firm Deloitte &
Touche LLP, evaluated Business Wire'smore...
SAN FRANCISCO--(BUSINESS WIRE)--Positioning itself for its next growth phase and continuing its
long-term commitment to its Bay Area roots, Business Wire has moved its
San Francisco co-headquarters into state-of-the-art offices at 101
The new, custom-designed office configuration will allow for greater
collaboration among the multiple departments housed in San Francisco.
With more than 150 employees, San Francisco is Business Wire'smore...
2014 Business Wire Media Survey Reveals Coverage Challenges and Content Needs for Today’s Reporters
SAN FRANCISCO--(BUSINESS WIRE)--A majority of reporters indicate that digital metrics are now the
primary internal metrics used to evaluate the success of their stories,
according to results from the 2014 Business Wire Media Survey.
As a result of their digital platform and needs, reporters look to press
releases to provide them with breaking news (77%), supporting facts
(70%) and interesting story angles (66%). They also overwhelmingly want
photographs (73%) includedmore...
CHICAGO--(BUSINESS WIRE)--Healthcare PR has never been this complicated, or this exciting.
Learn how to increase coverage of your company by health industry
reporters in this free webinar. In one short hour, learn everything you
need to know, from identifying outreach topics, to pitching journalists
and utilizing social channels for PR. This webinar will provide you a
prescription to build a stronger, healthier communications program.
WHAT: A webinarmore...