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2014 Press Releases

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  • 1/28/14 8:08 am EST
    SEATTLE--(BUSINESS WIRE)--Warner Boutin has been named Business Wire's Seattle regional manager, with responsibility for growing the company's market share in the Pacific Northwest. Boutin, who reports to regional vice president Matt Policastro, will direct Business Wire's sales efforts in Washington, Idaho, Montana, Alaska and Oregon. Current clients in his territory include Amazon, Nike and Starbucks. Most recently a senior account executivemore...
  • 1/27/14 8:08 am EST

    Professional Communicators can register now for this free webinar on January 30th. Hear strategies for identifying editorial opportunities and creating community engagement around your organization or issue from Black PR Wire Founder Bernadette Morris

    CHICAGO & MIAMI--(BUSINESS WIRE)--Business Wire and Black PR Wire, leaders in commercial news and content distribution services, have partnered together for a free webinar to share the latest guidelines for getting your message out to multicultural audiences and specifically the African-American community. “Every January, companies launch Black History Month (February) campaigns. We would love to see even more companies embrace a year-round multiculturalmore...
  • 1/23/14 8:08 am EST
    WASHINGTON--(BUSINESS WIRE)--Danny Selnick, a 28-year industry veteran who has been the driving force behind the growth of Business Wire's Public Policy and LatinoWire services, has been named senior vice president, strategic markets. In his new role, Selnick will focus on new business development opportunities across many sectors that would clearly benefit from Business Wire's innovative portfolio of products and services. Well known in the Washingtonmore...
  • 1/21/14 8:08 am EST
    DENVER--(BUSINESS WIRE)--Business Wire has promoted industry veteran Brenda Bell to regional vice president, Ken Bouton, senior vice president of global sales, announced today. In her new role, Bell will be responsible for the company's operations in Arizona, Colorado, Kansas, Missouri, New Mexico, Nevada, Utah and Wyoming. Bell joined Business Wire in 2006 as a senior account manager, and most recently served as regional managermore...
  • 1/20/14 8:08 am EST
    SAN JOSE, Calif.--(BUSINESS WIRE)--David Slothower has been named regional sales manager of Business Wire's Silicon Valley office, it was announced today. A native of Silicon Valley, Slothower has witnessed the region's transformation into the world's leading high-tech hub, and the corresponding growth of garage start-ups into today's global tech industry leaders. "I've seen first-hand the change in this valley from strip malls and orchards to being themore...
  • 1/16/14 8:08 am EST

    Latest Guide Provides Steps for Investor Relations and Corporate Communication Professionals to Take to Protect Their Brand Reputation from Rumors and Stock Instability

    LOS ANGELES--(BUSINESS WIRE)--In an effort to assist investor relations officers in their use of social media as a research and communications platform, Business Wire, the global leader in press release distribution services and regulatory compliance today announced it has published The Benefits & Risks of Social Media for Financial Communication Professionals. This guidance report details the opportunities and risks of using social media as both amore...
  • 1/14/14 12:00 pm EST
    • Press releases & multimedia content now include actionable reporting powered by NUVI demonstrating engagement, sentiment and influencer identification
    SAN FRANCISCO--(BUSINESS WIRE)--Public relations, investor relations and other communications professionals now have automatic access to the popular Social Media Monitoring Reports powered by NUVI™ as part of Business Wire’s NewsTrak measurement suite of services. The expanded reports provide a record of a news announcement’s impact by analyzing social mentions and translating them into understandable, graphically rich summaries of visibility and engagement over a setmore...
  • 1/9/14 11:37 am EST
    NEW YORK--(BUSINESS WIRE)--Business Wire on Thursday announced the launch of News Capsule, designed to increase the usage and engagement of interactive marketing content by delivering complete, branded multimedia campaigns to owned, earned, shared and paid media via a single embed link. Meaningful Content Marketing Convergence The News Capsule provides a practical and measurable platform to leverage public relations and marketing content that is custommore...
  • 1/8/14 7:40 am EST

    Innovative Guide Provides 10 Tips To Create A Compelling Press Release

    LOS ANGELES--(BUSINESS WIRE)--In keeping with the commitment to actively educate and inform today’s PR, IR and communications industries, Business Wire on Wednesday released a new guidance report titled “A Guide for Press Release Optimization.” The paper is a free download and is available now. The report focuses on the major changes to search algorithms and audience behavior that impact how effective press releases are written and what factors nowmore...

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