Business Wire Tackles The Future of PR and the Role of Security in 2015 at SXSW

Description:

More news is being created and consumed now than ever in the history of modern man, there are trade papers, journalists, online publications and consumers looking for relevant company news to write about every day. 

You no longer have to be a big name brand to get noticed; you just have to have a good product or piece of news. 

In this video, Jim Weiss (CEO, W2O Group) and Cathy Baron Tamraz (CEO, Business Wire) discuss the role of communications and newswires in today's content marketing world. Cathy discusses the role of security and trust in the news distribution process, as well as the role of news releases for emerging startups and Fortune 1000 companies alike.