NEW YORK--(BUSINESS WIRE)--Business Wire announced today that it has partnered with the leader in
the distribution of mat releases, North American Precis Syndicate (NAPS),
to further enhance its industry-leading feature
wire service.
“We’re confident that Business Wire’s superior distribution capabilities
combined with our history of feature release placement will prove to be
an excellent match,” said Dorothy York, President of NAPS. “It is our
goal to provide unparalleled feature news distribution, and this
partnership will help us achieve that goal.”
The partnership combines a broad online distribution with the guaranteed
results of a mat release service. Business Wire and NAPS will send
lifestyle news to more than 11,000 media outlets, including trades,
search engines, RSS feeds and other online portals. Additionally,
clients will receive a minimum of 100 guaranteed placements for their
feature article.
The increasing demand for evergreen features written in a special
editorial format along with the most technologically innovative news
delivery system will allow clients from public relations firms to
non-profit organizations to promote their news effectively and get
placed immediately.
“Mat releases are an effective communication tool that has proven to
work in the feature industry because it guarantees coverage,” said
Angela Mendola, Manager of Strategic Products at Business Wire. “It is a
method that has been around for decades.”
North American Precis Syndicate has been the leader of mat release
services for more than 50 years. A mat release provides newspapers with
camera-ready artwork -- both in print and digitally -- with features
that are already typeset.
“Our partnership with NAPS offers the largest feature distribution in
the market because it allows clients to target the top community
newspapers and NAPS will guarantee them a minimum of 100 placements for
each feature article,” noted Mendola.
For more information about Business Wire’s Feature News Services, visit http://www.businesswire.com/portal/site/home/features.
About Business
Wire
Business Wire, a Berkshire
Hathaway company, is utilized by thousands of member companies and
organizations to transmit their full-text news releases, regulatory
filings, photos and other multimedia content to journalists, news media,
trade publications, institutional and individual investors, financial
information services, regulatory authorities, Internet portals,
information web sites, business-to-business decision-makers and
consumers worldwide. With a news
distribution network spanning 150 countries and 45 languages,
Business Wire's multi-channel delivery network has access to dozens of
international and national news agency networks throughout the Americas,
Europe, Asia, the Middle East and Africa.
The Business Wire news network is powered by its patented
NX high-speed data platform and supports XML, XHTML and XBRL code to
deliver the most sophisticated news file to enhance news release
interactivity, customization and search engine optimization. Business
Wire has 30
bureaus in cities including New York, San Francisco, Los Angeles,
Chicago, Boston, Miami, Paris, Frankfurt, London, Brussels, Tokyo,
Toronto and Sydney with reciprocal offices throughout the world.
Business Wire was founded in 1961.
About North American Precis Syndicate (NAPS)
NAPS, or North American Precis Syndicate, provides an easy,
cost-effective method of getting a story out to nearly every newspaper
in the country. Instead of just covering the same 500 newspapers
everyone else is trying to get into, clients can give their top story to
practically all of America’s editors in a camera-ready format with art
that they can easily reproduce as is. NAPS covers more than 10,000
newspapers in America with more than 225 million in cumulative
circulation, about 167 million of which are in the weekly community
newspapers and other nondaily newspapers. The company also covers
thousands of online publications, offering clients the potential to
reach a greater portion of the 300 million people living in the U.S.
NAPS has offices in New York, Washington, D.C., Chicago, Los Angeles,
San Francisco and Atlanta.
